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		IMI Healthcare Voice of the Market Report
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IMI Healthcare™ helps clients build market relevance and optimize marketing strategy

We offer an unrivalled pairing of healthcare and pharmaceutical knowledge with quantitative expertise to drive better healthcare marketing initiatives.

We deliver end-to-end strategic consulting services to communicate the clinical, financial and administrative value of healthcare and pharmaceutical products and services to patients, physicians, healthcare professionals and other decision makers on a global scale.

Companies of all sizes engage us to set marketing expectations and to make strategies happen.

At IMI Healthcare™ we know that smart, knowledge-based marketing works to improve revenues for organizations. Our strategies tap into global marketing trends and we track our clients’ Return on Investment (ROI) performance against 10,000 marketing initiatives in the IMI International database of comparative effectiveness.

Why optimize with IMI
Healthcare? Better insight
and bright ideas to navigate
marketing realities:

44%
of marketing initiatives should never have launched

82%
of marketing programs don’t achieve their objectives

60%
of marketing initiatives don’t generate required awareness for sales

Source: IMI International

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